Before I was hired full-time, I took on the branding and identity of The Reef as a freelance designer. I was part of a four-person team that worked to design their logo(s), business collateral, websites, and more. In the end we divided up a significant portion of the work, allowing me to focus on the conceptual "swarm" poster below.

From their website: "The Reef is a complete habitat of creation: a whole system of design, rapid-prototyping, production, promotion, sales, innovation, and exhibition. The Reef brings together three distinct, yet symbiotic communities: LA Mart, Maker City LA, and Magic Box to support all types of creators."